Google Ads Conversion Tracking Expert

Stop Guessing.
Start Knowing What Your Are Actually Doing.

ScorUp is a certified Google Ads conversion tracking expert serving small businesses across the USA. We audit your campaigns, build accurate tracking, and connect every inbound call — so every dollar you spend is measured, attributed, and optimised with real data.

Business Served
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Our Digital Marketing Expert Certified By

The Problem

Your Google Ads are running.
Your data probably isn't telling the truth.

Most small businesses running Google Ads have at least one of these problems — and don't know it until they've wasted thousands in budget.

Conversions are overcounted

Conversions are overcounted

Page views, thank-you page refreshes, or duplicate tags firing as conversions. Smart Bidding optimises toward phantom data.

Phone calls go unattributed

Phone calls go unattributed

Someone clicks your ad, calls you, and books a job — but Google Ads shows zero conversions for that keyword.

iOS + ad blockers kill tracking

iOS + ad blockers kill tracking

Browser-based tags miss 20–40% of conversions on modern devices. You're making budget decisions on incomplete data.

Nobody audits the account

Campaigns run for months with wasted spend, broken bid strategies, and irrelevant keywords — because nobody looked.

ScorUp fixes all of this. We're a dedicated Google Ads conversion tracking expert — not a generalist agency trying to do everything.

Services

Three focused services.
One outcome: accurate ROI.

We don't offer 15 services. We specialise in the three things that determine whether your Google Ads budget produces a real return.

Audit + Optimisation

Google Ads audit & optimisation

We don't offer 15 services. We specialise in the three things that determine whether your Google Ads budget produces a real return.

Tracking Setup

Conversion tracking setup

End-to-end tracking built with GA4, Google Tag Manager, and server-side tagging. Every form fill, click, and transaction tied accurately to the campaign that drove it.

Call Tracking

CallRail tracking integration

Dynamic number insertion that ties every inbound call to a specific keyword or campaign inside Google Ads. Stop losing attribution on your highest-converting lead source.

Why ScorUp

A specialist,

ScorUp's founder Aynal Hoque is a top-rated Google Ads and web analytics expert with 12+ years of experience and 300+ completed projects on Upwork — consistently rated 5 stars with 100% job success. The team holds active certifications in GA4, GTM, Google Ads, and Looker Studio. We focus entirely on paid search data accuracy. No social media. No blog posts. No SEO retainers.

Every team member works exclusively on Google Ads and conversion tracking

Google-certified and Coursera-verified. Not self-proclaimed experts

Every setup delivered with a written audit report and Looker Studio dashboard

You see exactly what was built, why, and how to verify it yourself

Most audits delivered within 5–7 business days. Tracking setups within 2 weeks

Serving businesses across the USA with responsive communication and fast support

How we work

From messy data to clean attribution — in four steps

Account access & discovery

We review your Google Ads account, GA4 property, website, and any existing tracking setup to understand what's working, what's broken, and what's missing.

Technical audit & diagnosis

We document every tracking error, conversion discrepancy, keyword gap, and budget inefficiency — with supporting data, screenshots, and severity ratings.

Implementation & fixes

We rebuild or repair your tracking stack, optimise campaigns, and integrate CallRail where needed. All changes are documented with before/after benchmarks.

Reporting & handoff

You receive a live Looker Studio dashboard and a written summary of every change made. Ongoing support available for monitoring and optimisation.

Tools and Technologies We Use

Client reviews

What our clients say

FAQs

Frequently asked questions

Common questions from small business owners about Google Ads conversion tracking.

Google Ads conversion tracking records what happens after someone clicks your ad — whether they call, submit a form, make a purchase, or complete another valuable action. Without accurate conversion tracking, Google’s Smart Bidding has no reliable signal to learn from, and you have no way to know which campaigns and keywords are actually generating leads. Most business accounts we audit have missing or incorrect conversion tracking, meaning their ad spend is optimising toward inaccurate data.

Common signs of broken conversion tracking include: conversion numbers that seem too high or too low, leads coming in that don’t match your Google Ads reports, inflated counts from page views being miscounted as goals, or zero conversion data despite confirmed enquiries. A ScorUp audit reviews every conversion action in your account, verifies tags are firing correctly through GTM, and cross-references your GA4 data to find every discrepancy.

Our audit covers your entire account: campaign and ad group structure, keyword match types, negative keyword gaps, Quality Score analysis, ad copy performance, landing page alignment, bid strategy configuration, and conversion tracking accuracy. You receive a written findings report with a prioritised action list — not a generic scorecard with no next steps.

CallRail is a call tracking platform that uses dynamic number insertion — your website shows a unique phone number based on how each visitor arrived. When someone clicks a Google Ads keyword and then calls you, CallRail captures that and passes it to Google Ads as a conversion. This gives Smart Bidding accurate phone call data and shows you exactly which keywords are driving real business — not just clicks.

Server-side tracking sends conversion data directly from your web server to Google instead of relying on browser-based JavaScript tags. It’s increasingly important because iOS privacy updates and ad blockers cause standard tags to miss 20–40% of conversions. If you’re spending $2,000+ per month on Google Ads, recovering that lost data typically pays for the setup quickly. We assess whether it’s the right fit during the audit phase.

For most business websites, a full setup — including GA4 configuration, GTM container build, Google Ads conversion actions, and verification — takes 7–14 business days. Adding CallRail integration adds 3–5 days. Timelines depend on website complexity and how many conversion actions need tracking.

Yes — this is the most common request we receive. Many businesses have been running Google Ads for months or years with broken or incomplete tracking. We start with an audit to identify exactly what’s wrong, then implement the fixes. In most cases we can repair existing setups rather than rebuilding from scratch, which minimises disruption to live campaigns.

We offer a free initial audit review — we’ll look at your account and send you a summary of the main issues we find at no cost or obligation. Comprehensive paid audits with full written reports and implementation start from a flat project fee. Book a free consultation and we’ll give you a clear scope and price based on your account’s size and complexity.

Free Google Ads audit

Find out what your Google Ads data is actually missing

We'll review your account and show you exactly where tracking is broken, where budget is being wasted, and what it would take to fix it — no cost, no obligation.