Stop Guessing.
Start Knowing What Your Google Ads Are Actually Doing.

Google Ads conversion tracking records what happens after someone clicks your ad — whether they call, submit a form, make a purchase, or complete another valuable action. Without accurate conversion tracking, Google’s Smart Bidding has no reliable signal to learn from, and you have no way to know which campaigns and keywords are actually generating leads. Most business accounts we audit have missing or incorrect conversion tracking, meaning their ad spend is optimising toward inaccurate data.

Common signs of broken conversion tracking include: conversion numbers that seem too high or too low, leads coming in that don’t match your Google Ads reports, inflated counts from page views being miscounted as goals, or zero conversion data despite confirmed enquiries. A ScorUp audit reviews every conversion action in your account, verifies tags are firing correctly through GTM, and cross-references your GA4 data to find every discrepancy.

Our audit covers your entire account: campaign and ad group structure, keyword match types, negative keyword gaps, Quality Score analysis, ad copy performance, landing page alignment, bid strategy configuration, and conversion tracking accuracy. You receive a written findings report with a prioritised action list — not a generic scorecard with no next steps.

CallRail is a call tracking platform that uses dynamic number insertion — your website shows a unique phone number based on how each visitor arrived. When someone clicks a Google Ads keyword and then calls you, CallRail captures that and passes it to Google Ads as a conversion. This gives Smart Bidding accurate phone call data and shows you exactly which keywords are driving real business — not just clicks.

Server-side tracking sends conversion data directly from your web server to Google instead of relying on browser-based JavaScript tags. It’s increasingly important because iOS privacy updates and ad blockers cause standard tags to miss 20–40% of conversions. If you’re spending $2,000+ per month on Google Ads, recovering that lost data typically pays for the setup quickly. We assess whether it’s the right fit during the audit phase.

For most business websites, a full setup — including GA4 configuration, GTM container build, Google Ads conversion actions, and verification — takes 7–14 business days. Adding CallRail integration adds 3–5 days. Timelines depend on website complexity and how many conversion actions need tracking.

Yes — this is the most common request we receive. Many businesses have been running Google Ads for months or years with broken or incomplete tracking. We start with an audit to identify exactly what’s wrong, then implement the fixes. In most cases we can repair existing setups rather than rebuilding from scratch, which minimises disruption to live campaigns.

We offer a free initial audit review — we’ll look at your account and send you a summary of the main issues we find at no cost or obligation. Comprehensive paid audits with full written reports and implementation start from a flat project fee. Book a free consultation and we’ll give you a clear scope and price based on your account’s size and complexity.