Conversion Tracking Services
If You Can't Measure It, You Can't Improve It. We Build Tracking That's Actually Accurate.
ScorUp builds and repairs conversion tracking for businesses running Google Ads. Using GA4, Google Tag Manager, Facebook Pixel, and server-side technology, we make sure every form fill, call, and purchase is captured, attributed, and passed back to Google Ads for smarter bidding decisions.
The problem with most tracking setups
Your data is probably incomplete — and you don't know it
Browser-based tracking tags are increasingly unreliable. iOS privacy restrictions, ad blockers, and misconfigured GTM containers quietly drop 20–40% of your conversion events. The result: Google Ads Smart Bidding optimises toward an incomplete signal, your cost-per-lead reports are wrong, and budget decisions are made on bad data.
Budget going to irrelevant searches
Broad match keywords and missing negatives silently drain budget on searches that will never convert.
Form fills not tracked at all
If your form uses AJAX submission or a third-party tool like Gravity Forms or Typeform, standard GA4 pageview triggers miss it entirely.
Phone clicks not sent to Google Ads
Mobile users clicking your phone number are your highest-intent visitors — but most accounts don't have click-to-call tracked as a conversion.
iOS blocking your Pixel
Without Conversions API, Facebook and Google lose attribution for a significant share of iOS users. Server-side tagging closes this gap.
Choose your service
Five tracking services — pick exactly what you need
Each service can be delivered standalone or as part of a full tracking stack build. Not sure which you need? Book a free consultation and we'll diagnose your setup first.
Google Analytics 4 (GA4) setup
We configure your GA4 property from scratch or fix an existing setup — event schema design, conversion event definition, audience creation, and cross-domain tracking where needed. You get a clean, accurate data layer that feeds directly into Google Ads and Looker Studio.
- GA4 property configuration
- Conversion event marking
- Cross-domain tracking setup
- Audience segment creation
- Custom event schema design
- Google Ads + GA4 linking
- DebugView verification
- Written setup documentation
Google Tag Manager (GTM) setup
We build or rebuild your GTM container with a clean, documented tag architecture. Every conversion action — form fills, clicks, scroll depth, phone number clicks, purchases — is tracked with correctly configured triggers and variables. No tag soup, no duplicate fires.
- GTM container build or rebuild
- Google Ads conversion tags
- Click-to-call tracking
- Preview/debug verification
- GA4 tag configuration
- Form submission tracking
- Enhanced ecommerce (if applicable)
- Full container documentation
Facebook Pixel & Conversion API
We implement the Facebook Pixel and Conversions API (CAPI) so your Meta campaigns get accurate attribution — including events blocked by iOS and ad blockers. Server-side CAPI events supplement browser-based Pixel events, significantly improving your Facebook Ads match rate and reducing cost per result.
- Facebook Pixel installation via GTM
- Conversions API (CAPI) setup
- Custom conversion setup
- iOS 14+ compliance
- Standard event configuration
- Event deduplication logic
- Events Manager verification
- Match rate improvement report
Server-side tracking
Server-side tagging moves your tracking from the user's browser to your own server, bypassing ad blockers and iOS restrictions. We set up a server-side GTM container, migrate your GA4 and Google Ads tags, and configure direct server-to-server event sending. Most clients recover 20–35% of previously lost conversion data.
- Server-side GTM container setup
- Google Ads enhanced conversions
- First-party cookie configuration
- Cloud hosting configuration
- GA4 server-side migration
- Facebook CAPI via server-side
- Before/after data comparison
- Full technical documentation
Conversion tracking audit & fixes
We audit your entire tracking stack — GA4, GTM, Google Ads conversion actions, and Pixel — and identify every error, gap, and misconfiguration. Then we fix everything. This is the fastest way to go from unreliable data to clean, verified tracking without rebuilding from scratch.
- Full GTM container audit
- Google Ads conversion action review
- Cross-platform data reconciliation
- Implementation of all fixes
- GA4 event + conversion check
- Duplicate / ghost fire detection
- Written findings report
- Post-fix verification & sign-off
Pricings
Select a plan — pricing
adjusts by account size and scope
Our tracking stack
Every tool we use — and why it matters for Google Ads
GA4
Google Analytics 4 is the foundation of your measurement setup. It feeds conversion data into Google Ads Smart Bidding and provides session-level reporting across all traffic sources.
GTM
Google Tag Manager manages every tracking tag on your site without touching code. A clean GTM container prevents duplicate fires, missed events, and the tag soup that breaks most business setups.
Pixel + CAPI
Facebook Pixel captures on-site behaviour for Meta ad targeting. Conversions API sends events server-to-server, recovering attribution lost to iOS privacy restrictions and browser ad blockers.
Server-side GTM
Server-side tagging moves your tracking infrastructure off the user's device. It bypasses blockers, extends cookie lifespans, and gives you first-party data that browsers can't intercept.
Looker Studio
We build custom dashboards that pull GA4, Google Ads, and CallRail data into one live view — so you see leads, cost, conversion rate, and ROI without switching between platforms.
FAQs
Frequently asked questions
If you have no tracking at all, start with GA4 + GTM setup together. If you have existing tracking but suspect it’s broken or incomplete, the conversion tracking audit (2e) is the fastest path — we identify every issue and fix it. If you’re running Facebook Ads alongside Google Ads, add Pixel + CAPI. If you’re spending $2,000+/month on ads, server-side tracking is worth adding. Book a free consultation and we’ll tell you exactly what your setup needs.
You need one small code snippet added to your website once — that’s the GTM container snippet. For WordPress sites, this can be done via a plugin in minutes. For other platforms we provide exact instructions, or we can liaise with your developer. After that, all tags are managed inside GTM by us, with no further developer involvement required.
Server-side tracking sends conversion events from your web server directly to Google and Meta — instead of from the user’s browser. This bypasses iOS privacy restrictions and ad blockers that silently drop browser-based tags. Most businesses spending over $2,000/month on Google Ads benefit from server-side tracking because the recovered conversion data improves Smart Bidding accuracy. We assess whether it’s the right fit during a free consultation.
Yes. Our conversion tracking audit service (2e) is specifically designed for this. We audit your existing GA4 property, GTM container, and Google Ads conversion actions, document every issue with severity ratings, and implement all fixes. In many cases we can repair the existing setup rather than rebuilding — which is faster and preserves any historical data.
We verify every conversion action using GA4 DebugView, GTM Preview mode, and Google Ads conversion testing before signing off. You receive a written verification report showing each conversion event firing correctly. For Standard and Pro plans, we also walk you through the Looker Studio dashboard so you can monitor your own data going forward.
Free tracking audit
Find out what your tracking is missing before you spend another dollar on ads
Share your GA4 and GTM access and we'll identify your biggest tracking gaps at no charge.