Conversion Tracking Services
If You Can't Measure It, You Can't Improve It. We Build Tracking That's Actually Accurate.
ScorUp builds and repairs conversion tracking for businesses running Google Ads. Using GA4, Google Tag Manager, Facebook Pixel, and server-side technology, we make sure every form fill, call, and purchase is captured, attributed, and passed back to Google Ads for smarter bidding decisions.
Choose your service
Five tracking services — pick exactly what you need
Each service can be delivered standalone or as part of a full tracking stack build. Not sure which you need? Book a free consultation and we'll diagnose your setup first.
Google Analytics 4 (GA4) setup
We configure your GA4 property from scratch or fix an existing setup — event schema design, conversion event definition, audience creation, and cross-domain tracking where needed. You get a clean, accurate data layer that feeds directly into Google Ads and Looker Studio.
- GA4 property configuration
- Conversion event marking
- Cross-domain tracking setup
- Audience segment creation
- Custom event schema design
- Google Ads + GA4 linking
- DebugView verification
- Written setup documentation
Google Tag Manager (GTM) setup
We build or rebuild your GTM container with a clean, documented tag architecture. Every conversion action — form fills, clicks, scroll depth, phone number clicks, purchases — is tracked with correctly configured triggers and variables. No tag soup, no duplicate fires.
- GTM container build or rebuild
- Google Ads conversion tags
- Click-to-call tracking
- Preview/debug verification
- GA4 tag configuration
- Form submission tracking
- Enhanced ecommerce (if applicable)
- Full container documentation
Facebook Pixel & Conversion API
We implement the Facebook Pixel and Conversions API (CAPI) so your Meta campaigns get accurate attribution — including events blocked by iOS and ad blockers. Server-side CAPI events supplement browser-based Pixel events, significantly improving your Facebook Ads match rate and reducing cost per result.
- Facebook Pixel installation via GTM
- Conversions API (CAPI) setup
- Custom conversion setup
- iOS 14+ compliance
- Standard event configuration
- Event deduplication logic
- Events Manager verification
- Match rate improvement report
Server-side tracking
Server-side tagging moves your tracking from the user's browser to your own server, bypassing ad blockers and iOS restrictions. We set up a server-side GTM container, migrate your GA4 and Google Ads tags, and configure direct server-to-server event sending. Most clients recover 20–35% of previously lost conversion data.
- Server-side GTM container setup
- Google Ads enhanced conversions
- First-party cookie configuration
- Cloud hosting configuration
- GA4 server-side migration
- Facebook CAPI via server-side
- Before/after data comparison
- Full technical documentation
Conversion tracking audit & fixes
We audit your entire tracking stack — GA4, GTM, Google Ads conversion actions, and Pixel — and identify every error, gap, and misconfiguration. Then we fix everything. This is the fastest way to go from unreliable data to clean, verified tracking without rebuilding from scratch.
- Full GTM container audit
- Google Ads conversion action review
- Cross-platform data reconciliation
- Implementation of all fixes
- GA4 event + conversion check
- Duplicate / ghost fire detection
- Written findings report
- Post-fix verification & sign-off
Pricings
Select a plan — pricing adjusts by account size and scope
What you'll discover
Most audits uncover at least 3 of these 6 issues
Budget going to irrelevant searches
Broad match keywords and missing negatives silently drain budget on searches that will never convert.
Smart Bidding optimising toward junk
If your conversion actions are misconfigured, Google's algorithm learns from bad data — and doubles down on it.
Low Quality Score inflating your CPC
Misaligned ad copy and landing pages push Quality Score down, meaning you pay more per click than competitors for the same position.
Duplicate keywords competing internally
Multiple ad groups bidding on the same terms drives up your own CPC and splits impression share unnecessarily.
Conversion data missing or doubled
Miscounted conversions make campaigns look better — or worse — than they are. Either way, your budget decisions are wrong.
Ad copy not matching search intent
Generic headlines that don't speak to what your customer is searching lose clicks to competitors with tighter message match.
Proof
What our audits deliver
FAQs
Frequently asked questions
We need read-only access to your Google Ads account and view access to your Google Analytics or GA4 property. We never need payment details or admin-level access. You can grant access via the Google Ads user management settings using our email address, and revoke it at any time.
You receive a structured written report covering every issue found, ranked by estimated revenue impact. Each finding includes: what was found, why it’s a problem, what we recommend, and how to fix it. Standard and Pro plans include a 30–60 minute walkthrough call so we can explain findings and answer questions.
The audit-only service (1a) delivers a full written report and prioritised action list — you or your team implement the changes. The audit + optimization service (1b) includes hands-on implementation of every fix by our team, with before/after performance benchmarks and a Looker Studio dashboard.
Smart Bidding strategies typically need 2–4 weeks to re-enter a learning phase and stabilise after changes. Most clients see measurable CPC and conversion rate improvements within 30 days of implementation. We set a 30-day benchmark at the start so you have a clear baseline to measure against.
Yes — in fact, auditing accounts set up by other agencies is one of the most common requests we receive. We review the account objectively, document what was built correctly and what wasn’t, and provide a clear path forward. We don’t require you to switch management — the audit stands on its own.
Free account review
See what's wasting your Google Ads budget — before you pay anything
We'll review your account and show you exactly where tracking is broken, where budget is being wasted, and what it would take to fix it — no cost, no obligation.