Google Ads Audit & Optimization
Your Google Ads Account Is Leaking Money. We Find Every Leak and Fix It.
ScorUp's Google Ads audit and optimization service gives small businesses a complete technical teardown of their account - every wasted dollar, every broken conversion, every underperforming keyword followed by a prioritised fix plan and hands-on implementation.
Choose your service
Audit only, or audit plus full optimization?
Start with a diagnostic, or get the diagnosis and the fix. Both services include a written report and Looker Studio dashboard.
Google Ads audit
A full technical review of your Google Ads account. We go layer by layer — campaign structure, bidding, keywords, ad copy, quality score, and conversion accuracy — and deliver a documented findings report with every issue ranked by revenue impact.
- Campaign structure & hierarchy review
- Keyword match type analysis
- Negative keyword gap report
- Quality Score & Ad Rank audit
- Bid strategy & target CPA/ROAS review
- Conversion tracking accuracy check
- Wasted spend identification
- Written report + prioritised action list
Google Ads optimization
Everything in the audit, plus hands-on implementation of every fix. We restructure campaigns, tighten keyword targeting, improve ad copy, configure Smart Bidding correctly, and rebuild conversion tracking where needed. You receive before/after performance benchmarks and a live Looker Studio dashboard.
- Everything in the audit
- Campaign restructure & implementation
- Keyword list rebuild + negative additions
- Ad copy rewrite & A/B test setup
- Smart Bidding strategy configuration
- Conversion tracking fixes
- Before/after performance benchmarks
Pricings
Select a plan — pricing adjusts by account size and scope
Small accounts up to $2k/mo spend
- 1 campaign reviewed
- Written audit report
- Priority action list
- Delivered in 5 business days
Accounts spending $2k–$10k/mo
- Up to 5 campaigns reviewed
- Full written audit + data
- Conversion tracking check
- 30-min review call
- Delivered in 7 business days
What you'll discover
Most audits uncover at least 3 of these 6 issues
Budget going to irrelevant searches
Broad match keywords and missing negatives silently drain budget on searches that will never convert.
Smart Bidding optimising toward junk
If your conversion actions are misconfigured, Google's algorithm learns from bad data — and doubles down on it.
Low Quality Score inflating your CPC
Misaligned ad copy and landing pages push Quality Score down, meaning you pay more per click than competitors for the same position.
Duplicate keywords competing internally
Multiple ad groups bidding on the same terms drives up your own CPC and splits impression share unnecessarily.
Conversion data missing or doubled
Miscounted conversions make campaigns look better — or worse — than they are. Either way, your budget decisions are wrong.
Ad copy not matching search intent
Generic headlines that don't speak to what your customer is searching lose clicks to competitors with tighter message match.
Proof
What our audits deliver
FAQs
Frequently asked questions
We need read-only access to your Google Ads account and view access to your Google Analytics or GA4 property. We never need payment details or admin-level access. You can grant access via the Google Ads user management settings using our email address, and revoke it at any time.
You receive a structured written report covering every issue found, ranked by estimated revenue impact. Each finding includes: what was found, why it’s a problem, what we recommend, and how to fix it. Standard and Pro plans include a 30–60 minute walkthrough call so we can explain findings and answer questions.
The audit-only service (1a) delivers a full written report and prioritised action list — you or your team implement the changes. The audit + optimization service (1b) includes hands-on implementation of every fix by our team, with before/after performance benchmarks and a Looker Studio dashboard.
Smart Bidding strategies typically need 2–4 weeks to re-enter a learning phase and stabilise after changes. Most clients see measurable CPC and conversion rate improvements within 30 days of implementation. We set a 30-day benchmark at the start so you have a clear baseline to measure against.
Yes — in fact, auditing accounts set up by other agencies is one of the most common requests we receive. We review the account objectively, document what was built correctly and what wasn’t, and provide a clear path forward. We don’t require you to switch management — the audit stands on its own.
Free account review
See what's wasting your Google Ads budget — before you pay anything
We'll review your account and show you exactly where tracking is broken, where budget is being wasted, and what it would take to fix it — no cost, no obligation.