About ScorUp
We're a Specialist Google Ads Tracking Agency. Not a Generalist. Not a One-Person Shop.
ScorUp is a dedicated Google Ads conversion tracking agency serving small and mid-size businesses across the USA. Our team of certified specialists focuses exclusively on paid search data accuracy — auditing accounts, building tracking infrastructure, and integrating call attribution so your Google Ads budget is backed by real, reliable data.
Our story
Built to solve the problem
most agencies ignore
ScorUp was founded after years of watching small businesses pour money into Google Ads campaigns that looked healthy on the surface — but were built on broken data underneath. Clicks were being tracked. Money was being spent. But nobody could answer the most important question: which ads are actually generating revenue?
The problem wasn't the ads themselves. It was the tracking. Conversion actions misconfigured. Phone calls invisible to Smart Bidding. Browser tags silently dropping events on iOS. Campaigns optimising toward phantom conversions. The algorithms were working perfectly — but with the wrong data.
Most small businesses don't have a Google Ads problem. They have a data problem. Fix the data, and the ads fix themselves.
We built ScorUp around that insight. A focused team of paid search and analytics specialists — no account executives, no project managers passing messages. Just certified experts who understand the full stack: Google Ads, GA4, GTM, server-side tracking, and call attribution. Working together on one clearly defined problem. The problem wasn't the ads themselves. It was the tracking. Conversion actions misconfigured. Phone calls invisible to Smart Bidding. Browser tags silently dropping events on iOS. Campaigns optimising toward phantom conversions. The algorithms were working perfectly — but with the wrong data.
Our founding team begins specialising in Google Ads conversion data for US-based businesses — identifying the widespread tracking accuracy problem.
Word-of-mouth growth through Upwork. Reputation built on 5-star delivery, documented setups, and measurable before/after results.
As call tracking becomes critical for local businesses, we formalise our CallRail integration service and add keyword-level call attribution to our offering.
Formalised as a dedicated Google Ads conversion tracking agency. Team expanded to cover GA4, GTM, server-side, and CallRail under one roof.
Serving small businesses across the USA, UK, Canada, and Australia. 100% job success score. Every project delivered with written documentation and Looker Studio reporting.
Work with ScorUp
Ready to work with a team that takes your data seriously?
Start with a free account review. We'll tell you exactly what's broken, what it's costing you, and what we'd do to fix it — no charge, no commitment.